Amazon unveiled its upcoming season’s programming to an audience of over 2,000, including advertisers, C-suite executives, PR professionals, investors, content creators, talent, and media buyers. This event was Amazon’s key opportunity to secure advertising commitments for its new shows and content before the television season began. With a budget of 1.6 million, SALT engaged Square Design Inc. as the primary fabrication partner to execute key moments, such as the ticketing entrance, theater-style exterior marquee, center concessions experience, and keynote speaker entrance archways—not to mention all illuminated signage, LED neon, monitor bezels, and display cases.